Marcelo Couto Bicalho Braga
Founder and main contributor to the Sustainability Blog, is a seasoned professional with extensive experience in data analysis, project management, and business administration. His growing passion for sustainability and ESG (Environmental, Social, and Governance) practices has led him to create a platform that merges technical expertise with a deep commitment to environmental responsibility.
🌱 A Strategic Mind Behind the Sustainability Blog
Marcelo’s career spans across major corporations such as WayCarbon S.A. and Energisa S.A., where he held roles in data analysis, project coordination, contract and supply management. His work in IT infrastructure, ERP implementation, and carbon project management has equipped him with a unique ability to navigate complex regulatory environments, including LGPD compliance. These experiences have shaped his strategic vision on how businesses can integrate sustainability into their core operations.
At the Sustainability Blog, Marcelo leverages this background to produce content that is both informative and accessible. He transforms technical data into clear narratives, making topics like regenerative agriculture, circular economy, and renewable energy understandable to a broad audience. His writing reflects a structured, research-based approach that aims to educate and inspire readers to take meaningful action.
🌍 Bridging Business and Sustainability
Marcelo is a certified Business Administration Professional (CRA-MG), with specialization in Project Management, Procurement, Contracts, Negotiations, and Supplier Development. His multidisciplinary expertise allows him to address sustainability from various angles — operational, strategic, and ethical. Through the Sustainability Blog, he shares insights that help professionals and enthusiasts alike understand how sustainability can be embedded into business models and everyday decisions.
His articles often explore how companies can reduce their environmental impact while improving efficiency and innovation. Marcelo believes that sustainability is not just a moral imperative, but a competitive advantage in today’s global economy. His work encourages readers to rethink traditional practices and embrace solutions that are both responsible and profitable.
📈 Why the Sustainability Blog Matters
The Sustainability Blog is more than a personal project — it’s a platform for change. Marcelo uses it to amplify discussions around climate action, ESG metrics, and sustainable development. By combining his analytical skills with a genuine concern for the planet, he offers readers a reliable source of information and inspiration.
Whether you’re a student, entrepreneur, policymaker, or simply curious about sustainability, Marcelo’s blog provides valuable perspectives that can guide your journey toward a more conscious and resilient future.
🔗Connect with Marcelo Couto Bicalho Braga:
Email: sustentabilityblog@gmail.com
Personal Website: https://araras-easystore.my.canva.site/marcelo-couto-bicalho-braga